Carrie, Chapter 6: Randomized Response Surveys

A randomized response survey is a method used in research to help researchers find the answers to controversial questions while keeping the participants’ identity anonymous. The theory is that if the participants know that there is no risk involved because of the anonymity, they are more likely to answer honestly, therefore producing a more reliable outcome. Researchers found that when participants are asked a direct question, they are less likely to answer honestly and the results of the studies were skewed because of this. So S. L. Warner first proposed the idea of randomized responses in 1965 and B. G. Greenberg modified the method in 1969.

Human psychology, as I have said in my earlier post on randomized response, is very interesting to me. I appreciate the difficulty in conducting an accurate survey in order to study human behavior. In this lab we are asked to explore different aspects in randomized response such as the margin of error and probabilities. I think that it would be incredibly interesting to conduct our own survey using the randomized response method and use that to study the different aspects of the method that the lab talks about. I would also just like to better understand the process of conducting a randomized response survey in order to be able to utilize it in the future.