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| No. 4 — SONG (MR. JERICHO) |
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| JERICHO. |
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When as a youngster to school he was sent,
Jericho's talents found singular vent, |
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Nothing whatever delighted him more
Than the display of the name that he bore — |
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Scribbled in copybook, scratched on his slate,
Blazoned in carvings of yesterday's date, |
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Cut on the cupboards and chalked on the wall,
Greeting the eye was the terrible scrawl — |
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"Jericho, Jericho, Jericho" here!
"Jericho, Jericho, Jericho" there! |
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Oh, you got sick of it,
Right in the thick of it, |
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"Jericho, Jericho," ev'rywhere! |
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People found out, when to manhood he came,
Jericho's habits continued the same: |
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Ev'ry one saw, when he started in trade,
"Jericho's Jams!" on the hoardings displayed; |
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When at the station awaiting the train,
"Jericho's Jams!" would salute you again. |
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If you took refuge in busses or trams
Still you were greeted by "Jericho's Jams!" |
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"Jericho's, Jericho's, Jericho's Jams!
See that you get 'em, all others are shams; |
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Highly superior
For the interior, |
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Jericho's, Jericho's genuine Jams!" |
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So paradoxical though it may be —
I have made jams, and the jams have made me; |
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This is the motto by which I will swear;
"Advertise, advertise ev'rywhere! |
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Stick it to left of you — stick it to right,
Shout it and scream it from morning till night — |
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Crowd upon crowd your emporium crams,
Fighting for life and for "Jericho's Jams!" |
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"Jericho's, Jericho's, Jericho's Jams!
See that you get 'em, all others are shams; |
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Ask for no other,
My sister and brother, |
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But live upon Jericho's genuine Jams!" |
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Page modified 12 February 2012. Copyright © 2007-12 The Gilbert and Sullivan Archive All Rights Reserved
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