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The Gilbert and Sullivan Archive   HMS Pinafore Sapolio Advertisements

 

Sapolio was first manufactured in 1869 by Enoch Morgan's Sons Co. Its world-cleansing career began in 1883, when a high-powered adman named Artemas Ward was hired to push Sapolio sales. Adman Ward took a cake of greasy, gritty soap and put it in almost every grocery store in the U. S. A.

This set of advertising cards illustrate scenes from HMS Pinafore, and each bears a parody of a song associated with the character or characters depicted.

 
 
 




Capt. C.
Fair moon, to thee I sing
Bright regent of the heaven,
Say, why do you shine so bright,
After the hour is seven?
Moon. O gentle Captain Corcoran,
The reason you shall know:
They shine me up the whole day long
Bright with SAPOLIO.


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